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Home » Case Study: Don't Go Direct!

Case Study: Don't Go Direct!

Best Practice Case Study: Atlantic Fasteners

December 10, 2005
More about:  Case Studies

Who: Dan Whalen, president, Atlantic Fasteners, Power Transmission Division
(West Springfield, MA)


Company Snapshot:



  • Number of branches: 2
  • Number of employees: 50
  • Key products: Shaft collars, shaft couplings, steel and stainless steel, inch and metric dimensions, blueprint specials, fasteners

We are unique in that we are a power transmission distribution sales division of a manufacturer. We realize the industrial distributor is a vital and necessary part of the supply channel; we have built strong relationships with our distribution network and we exclusively sell through them.


In order to best serve their markets, manufacturers need local inventory; well-trained representatives; and skilled, dedicated ...

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Who: Dan Whalen, president, Atlantic Fasteners, Power Transmission Division
(West Springfield, MA)


Company Snapshot:



  • Number of branches: 2
  • Number of employees: 50
  • Key products: Shaft collars, shaft couplings, steel and stainless steel, inch and metric dimensions, blueprint specials, fasteners

We are unique in that we are a power transmission distribution sales division of a manufacturer. We realize the industrial distributor is a vital and necessary part of the supply channel; we have built strong relationships with our distribution network and we exclusively sell through them.


In order to best serve their markets, manufacturers need local inventory; well-trained representatives; and skilled, dedicated ...







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