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Home » Barnes: New Products Help to Better Serve VMI Customers

Barnes: New Products Help to Better Serve VMI Customers

By    Lindsay  Young 
August 25, 2008
More about:  Barnes Group,  Management/Strategy
Barnes Distribution, distributor of maintenance, repair, operating and production supplies and a business of Barnes Group Inc., launched its new master catalog, adding more than 4,200 new products to its regularly stocked items. The new products are in the welding, hose and fittings categories.


We're tailoring our product line to customers of our Vendor Managed Inventory services,"Brian Koppy, of Barnes'investor relations and communications, says. The addition of products in welding, hose and fittings also reinforces the vertical marketing strategy the company announced last year in the transportation, manufacturing, government and natural resources markets.


"As part of our market segmentation strategy, we are focusing on fewer market segment,"Koppy says. ...
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Barnes Distribution, distributor of maintenance, repair, operating and production supplies and a business of Barnes Group Inc., launched its new master catalog, adding more than 4,200 new products to its regularly stocked items. The new products are in the welding, hose and fittings categories.


We're tailoring our product line to customers of our Vendor Managed Inventory services,"Brian Koppy, of Barnes'investor relations and communications, says. The addition of products in welding, hose and fittings also reinforces the vertical marketing strategy the company announced last year in the transportation, manufacturing, government and natural resources markets.


"As part of our market segmentation strategy, we are focusing on fewer market segment,"Koppy says. ...






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