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Home » A Flexible Pricing Model

A Flexible Pricing Model

Laird Plastics adopts regional system to stay aggressive

By    Anthony Pericle,  Advanous 
July 10, 2005
More about:  Case Studies,  Sales & Marketing

Editor's note: This case study is one of several case studies from the book, Price for Success, A Practical Guide for Improving Margins in Wholesale Distribution, a resource guide on pricing for distributors interested in driving higher margins. Please see end of the article for more information.


Company
Laird Plastics, the largest independent distributor of semi-finished plastic shapes and parts in North America, serves over 25,000 customers via its 500 employees, including 250 internal and external sales representatives. Laird utilizes an ERP system and historically had used a centralized cost-plus pricing model.


Overview
Like most distributors, Laird operates in a highly competitive marketplace where pricing is aggressive. Laird was facing significant ...

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Editor's note: This case study is one of several case studies from the book, Price for Success, A Practical Guide for Improving Margins in Wholesale Distribution, a resource guide on pricing for distributors interested in driving higher margins. Please see end of the article for more information.


Company
Laird Plastics, the largest independent distributor of semi-finished plastic shapes and parts in North America, serves over 25,000 customers via its 500 employees, including 250 internal and external sales representatives. Laird utilizes an ERP system and historically had used a centralized cost-plus pricing model.


Overview
Like most distributors, Laird operates in a highly competitive marketplace where pricing is aggressive. Laird was facing significant ...



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