Editor's note: Ralph Nappi is the president of the American Machine Tool Distributors Association. He is leaving that organization as its association executive after 19 years for a new challenge. He may be reached (until Oct. 7) at 301-738-1200. He has been an insightful contributor to MDM in the past, and we wish him the best in his new ventures.
Over the past several years, there's been a slow and steady evolution in the way machines are bought - not sold - bought! Why do I say this? Simple: the Internet. Arguably the greatest invention of our time, it has allowed customers unprecedented access to information, and that reality has shifted our value proposition.
Analysts at Forrester Research believe that as many as half of today's B2B customers now shop for ...
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Editor's note: Ralph Nappi is the president of the American Machine Tool Distributors Association. He is leaving that organization as its association executive after 19 years for a new challenge. He may be reached (until Oct. 7) at 301-738-1200. He has been an insightful contributor to MDM in the past, and we wish him the best in his new ventures.
Over the past several years, there's been a slow and steady evolution in the way machines are bought - not sold - bought! Why do I say this? Simple: the Internet. Arguably the greatest invention of our time, it has allowed customers unprecedented access to information, and that reality has shifted our value proposition.
Analysts at Forrester Research believe that as many as half of today's B2B customers now shop for ...
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