Executive summary: This article provides a primer on basic public relations and external communications strategy for wholesaler-distributors.
We review key elements of an effective communications strategy and discuss best practices that can be used by both large and
small distributors. The bottom line: All distributors should have a strategy to preserve investor, supplier, and employee
confidence. Publicly traded distributors need to go farther and build a professional corporate communications department to
deal with all external and internal stakeholders.
Trying economic times and shaken investor confidence demands
wholesale distribution executives communicate effectively to preserve credibility.
Corporate and personal reputations
are under siege and the era of the ...
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Executive summary: This article provides a primer on basic public relations and external communications strategy for wholesaler-distributors.
We review key elements of an effective communications strategy and discuss best practices that can be used by both large and
small distributors. The bottom line: All distributors should have a strategy to preserve investor, supplier, and employee
confidence. Publicly traded distributors need to go farther and build a professional corporate communications department to
deal with all external and internal stakeholders.
Trying economic times and shaken investor confidence demands
wholesale distribution executives communicate effectively to preserve credibility.
Corporate and personal reputations
are under siege and the era of the ...
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