Imagine if 80 percent of your company's inventory vanished without a trace. Would there be some accountability on what happened? Then think about what lost sales leads are costing your company. That's how the article (first of two parts) on p. 5 gets your attention; it outlines a program for managing what traditionally has been the fuzziest part of many distributor operations.
Managing sales leads effectively is tough for any company. But too many distributors have thrown in the towel and instead focused only on what's in front of them today. As more markets in distribution converge and consolidate, the odds are better that your prospects will be touched early and often with alternatives. Too often opportunities, whether generated by a supplier or internally, are thrown at a ...
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Imagine if 80 percent of your company's inventory vanished without a trace. Would there be some accountability on what happened? Then think about what lost sales leads are costing your company. That's how the article (first of two parts) on p. 5 gets your attention; it outlines a program for managing what traditionally has been the fuzziest part of many distributor operations.
Managing sales leads effectively is tough for any company. But too many distributors have thrown in the towel and instead focused only on what's in front of them today. As more markets in distribution converge and consolidate, the odds are better that your prospects will be touched early and often with alternatives. Too often opportunities, whether generated by a supplier or internally, are thrown at a ...
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