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Home » Create powerful message content

Create powerful message content

By    William R.  McCleave, ,   Thomas P.  Gale 
May 10, 2003
More about:  Sales & Marketing
Editor's note: This article is the third in an MDM series that provides select excerpts from our new book, Stand Out from the Competition! Four Pathways to Differentiate Your Wholesale Distribution Company.


Executive Summary: The stream of messages you send every day to customers and prospects (and to suppliers and competitors) needs to consistently communicate your big idea about your company's unique position, capabilities and culture. The most powerful message content clearly explains the distinct value your service, product offerings and relationship capabilities add to the customer's operations.


Positive messaging through the multiple communication channels you use every day is important. Differentiators tell customers, "Here's what we do for you and ...

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Editor's note: This article is the third in an MDM series that provides select excerpts from our new book, Stand Out from the Competition! Four Pathways to Differentiate Your Wholesale Distribution Company.


Executive Summary: The stream of messages you send every day to customers and prospects (and to suppliers and competitors) needs to consistently communicate your big idea about your company's unique position, capabilities and culture. The most powerful message content clearly explains the distinct value your service, product offerings and relationship capabilities add to the customer's operations.


Positive messaging through the multiple communication channels you use every day is important. Differentiators tell customers, "Here's what we do for you and ...



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