In today's economy, companies that try to grow by
chasing product sales alone will be overtaken by competitors that focus on customer's internal value chains, the activities
involved in using products and the needs that the products meet. In How to Grow When Markets Don't (Warner Business Books),
Adrian Slywotsky and Richard Wise offer examples of how companies that do this are continuing to grow, even in mature, highly
consolidated industry segments.
The book focuses in part on Cardinal Health, one of the big three drug wholesalers.
Cardinal does business in an industry segment ...
Share/Bookmark
In today's economy, companies that try to grow by
chasing product sales alone will be overtaken by competitors that focus on customer's internal value chains, the activities
involved in using products and the needs that the products meet. In How to Grow When Markets Don't (Warner Business Books),
Adrian Slywotsky and Richard Wise offer examples of how companies that do this are continuing to grow, even in mature, highly
consolidated industry segments.
The book focuses in part on Cardinal Health, one of the big three drug wholesalers.
Cardinal does business in an industry segment ...
Social Media Marketing 
Economic Update:
7 Minutes With ...
Leave a Comment