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Home » Interview: Wolseley's Showroom Strategies

Interview: Wolseley's Showroom Strategies

Wolseley North America Combines Strengths of Ferguson, Stock

By    Lindsay  Young 
July 10, 2006

This interview with Steve Petock, Wolseley North America Vice President - Residential Business Group, looks at Wolseley's strategy to offer more to builders by combining Ferguson products with Stock Building Supply products in blended showrooms. Wolseley has also stepped up its efforts to target the smaller remodel and repair customer by opening a series of plumbing-focused Ferguson XPressNet stores. Ferguson has plans to do the same with its HVAC products. The strategy will help the global distribution giant compete with the ever-growing and diverse Home Depot Supply.


MDM: Are builders asking for more products under the same roof?


Steve Petock: They like the fact they can allow the ...

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This interview with Steve Petock, Wolseley North America Vice President - Residential Business Group, looks at Wolseley's strategy to offer more to builders by combining Ferguson products with Stock Building Supply products in blended showrooms. Wolseley has also stepped up its efforts to target the smaller remodel and repair customer by opening a series of plumbing-focused Ferguson XPressNet stores. Ferguson has plans to do the same with its HVAC products. The strategy will help the global distribution giant compete with the ever-growing and diverse Home Depot Supply.


MDM: Are builders asking for more products under the same roof?


Steve Petock: They like the fact they can allow the ...



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