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Home » Kenakore Solutions: Improving channel visibility

Kenakore Solutions: Improving channel visibility

By    Thomas P.  Gale 
April 10, 2002
More about:  Distribution Case Studies,  Distribution Management & Strategy,  Distribution Trends
Executive summary: Only a few manufacturers of industrial products have adopted fulfillment as a key strategic weapon, while many others are considering it. This independent logistics company assists manufacturers with demand fulfillment services, including transaction and inventory management. The end goal is to streamline channel costs through independent distribution.


From the perspective of a manufacturer of industrial products, the past decade could be reviewed as one challenge after another to traditional independent distribution channels. Take integrated supply, marketing groups, national contracts, consolidation and e-commerce... please, many might be quick to say.

Manufacturers and their distributors have taken a wide range of strategic paths to attack channel ...

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Executive summary: Only a few manufacturers of industrial products have adopted fulfillment as a key strategic weapon, while many others are considering it. This independent logistics company assists manufacturers with demand fulfillment services, including transaction and inventory management. The end goal is to streamline channel costs through independent distribution.


From the perspective of a manufacturer of industrial products, the past decade could be reviewed as one challenge after another to traditional independent distribution channels. Take integrated supply, marketing groups, national contracts, consolidation and e-commerce... please, many might be quick to say.

Manufacturers and their distributors have taken a wide range of strategic paths to attack channel ...



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