UK-based Premier Farnell plc, a global distributor of electronic components and industrial products, has launched its business in China as Premier Electronics. It is focused on the local needs of China's electronic design engineering community.
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The launch of Premier Electronics, which included the opening of a new warehouse and distribution centre in WaiGaoQia, is set to play a key role in Premier Farnell's strategy to increase its focus on the global electronic design engineering segment.
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In a release, Premier said it would focus on tailoring its business to the local culture, and not assume a cookie cutter approach to internationalizing the business."
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In China, Premier will offer a fully transactional Web site and catalogue in the simplified Chinese language, as well as the creation of an independent local language ERP system.
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With over 18,000 RoHS compliant products in stock now, three offices (and two more planned), and two warehouses, Premier will employ over 100 people by the end of the year in China.


Companies within Premier Farnell Group include Farnell, CPC, Newark , MCM, Akron Brass, TPC Wire & Cable and Cadillac Electric.