Most companies in fact are bracing
for a tough 2003, with the prospect of war getting clearer by the week. At NAW's annual meeting two weeks ago (see article
on NAW), economist Kevin Hassett of the American Enterprise Institute offered a mixture of pain and optimism as he reviewed
a slightly increasing potential for another recession, with a combination of geopolitical risks and oil price increases, coupled
with the uncertainty of Iraq. Hassett, the author of ...
Most companies in fact are bracing
for a tough 2003, with the prospect of war getting clearer by the week. At NAW's annual meeting two weeks ago (see article
on NAW), economist Kevin Hassett of the American Enterprise Institute offered a mixture of pain and optimism as he reviewed
a slightly increasing potential for another recession, with a combination of geopolitical risks and oil price increases, coupled
with the uncertainty of Iraq. Hassett, the author of the best-seller book Dow 36,000 (that title might indicate his optimistic
leaning), briefed President Bush on his views a few weeks ago. He thinks a quick resolution of Iraq will likely kick off a
strong economic recovery. His view: the market is undervalued, the excesses have been worked off, and it is ready to spring.
A surge in the second half could match levels prior to the recession. Inaction or non-resolution of the situation in Iraq
will keep enormous drag on the U.S. economy.
In this industry, we are talking with distributors who have had their best
year ever in 2002, many who stayed even or a little ahead (and thankful for that based on the loss of some key customers).
A common thread for the successful distributors was less reliance on the sale of traditional commodity products, and a focus
on specialty products, additional product application services, process improvement or cost reduction services. These companies
are creating their own optimism with new ideas and strong customer relationships. They aren't for sale.
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