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Home » Scenario planning basics for distributors

Scenario planning basics for distributors

By    Adam J.  Fein, Ph.D
March 25, 2002
More about:  Management/Strategy
Think back over the past 10 years of your professional life. What happened that significantly influenced your company and career? Chances are, such trends as consolidation, e-commerce, economic growth, and the recent downturn come to mind.


Now suppose you had a few years' advance notice about each of these developments. Would you have done things differently? Could you have avoided mistakes and taken more advantage of opportunities? Of course. All of us would plan better if we knew what the future would be like.


Scenario planning is a management tool that distributors can use to anticipate and profit from change. This article provides a brief introduction to scenario planning for distributors and shows you how to use this valuable tool in your own company.



Why ...

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Think back over the past 10 years of your professional life. What happened that significantly influenced your company and career? Chances are, such trends as consolidation, e-commerce, economic growth, and the recent downturn come to mind.


Now suppose you had a few years' advance notice about each of these developments. Would you have done things differently? Could you have avoided mistakes and taken more advantage of opportunities? Of course. All of us would plan better if we knew what the future would be like.


Scenario planning is a management tool that distributors can use to anticipate and profit from change. This article provides a brief introduction to scenario planning for distributors and shows you how to use this valuable tool in your own company.



Why ...



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