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Home » Think about your customer investment portfolio

Think about your customer investment portfolio

By    Brent R.  Grover 
December 10, 2002
More about:  Management/Strategy,  Sales & Marketing
Executive summary: While activity based costing proved to be a successful measurement tool for manufacturers in the 1990s, this article suggests that distributors today should use customer profitability analysis as a more effective means to analyze and manage their ongoing investment in customers.


Although you'd probably rather not just now, please stop and think about your investment portfolio for a moment. Do you pick your stocks, bonds and mutual funds blindly ﾖ without any information about their recent performance or the outlook for future appreciation? Do you hold on to your portfolio investments indefinitely without regard to underlying financial information, value, yield and prospects?


Most successful investors read the Wall Street Journal, watch CNBC and ...

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Executive summary: While activity based costing proved to be a successful measurement tool for manufacturers in the 1990s, this article suggests that distributors today should use customer profitability analysis as a more effective means to analyze and manage their ongoing investment in customers.


Although you'd probably rather not just now, please stop and think about your investment portfolio for a moment. Do you pick your stocks, bonds and mutual funds blindly ﾖ without any information about their recent performance or the outlook for future appreciation? Do you hold on to your portfolio investments indefinitely without regard to underlying financial information, value, yield and prospects?


Most successful investors read the Wall Street Journal, watch CNBC and ...



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