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Today, Grainger is widely recognized as a leader among distributors in B2B e-commerce. But that wasn't always the case.
The launch of Grainger's first electronic catalog in 1995 marked a shift for the now $6.2 billion distributor of maintenance, repair and operations supplies. After all, the payback of such a move was still unknown, and that uncertainty could have prevented the heretofore "conservative" company from delving into that arena.
"The fact that [Grainger commissioned a team] to do this was unheard of at the time,"