MDM Premium
Need Help?
(888) 742-5060

In The News:

MDM Special Report: Sharing Point-of-Sale Data - Challenges & Opportunities

Two articles on POS data-sharing in the channel for MDM Premium subscribers.

April 16, 2012
Reprints
A A

This two-part special report, published in MDM Premium, examines the practice of sharing point-of-sale data between distributor and manufacturer. The report is based on results from an MDM survey on POS as well as interviews with distributors, manufacturers and industry channel management experts.

Log-in to access this report.

Not a subscriber? Buy this report now or subscribe today.

The articles in this report were published in MDM in the March 25, 2012, and April 10, 2012, issues.

Part 1: POS - An Exercise in Trust
In part 1 of this report, MDM Editor Lindsay Konzak looked at the hurdles to a broader acceptance of customer data-sharing in independent distribution channels and how those hurdles may be holding channel partners back from higher profitability due to greater transparency. Obstacles include distrust, a resource gap for both distributors and manufacturers and distributor-manufacturer market misalignment.

Part 2: The Untapped Potential of POS
In part 2, Konzak examined opportunities for distributors and manufacturers to use point-of-sale data more strategically to identify and capitalize on opportunities in their markets. This article also discusses the biggest constraint to capitalizing on POS: It requires a large investment in technology, culture and collaboration to do it correctly.

To View This Article:

Login

Subscribe To Mdm Premium

Get Online Access to This Article Now

Add this article to your cart for $34.00
Partner Center