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2012 Market Mover: C.H. Briggs Thinks Differently On ‘Social’

Distributor uses technology to better understand and engage customers

June 25, 2012
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In 2012, MDM is recognizing distributors that are innovative in their approach to their markets. Specialty building materials distributor C.H. Briggs is the first of two featured this year.

In wholesale distribution, “good enough” has long been a common theme for technology’s role in the business. But “good enough” was never good enough for C.H. Briggs, a specialty building materials distributor based in Reading, PA. “You can’t just accept what you’re told,” says CIO Scott Withers. “You have to ask yourself: What can this mean for me tomorrow?”

Following that philosophy has made C.H. Briggs a leader ...

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