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Grainger’s Multichannel Model Builds Customer Loyalty, Stickiness

Approach helps distributor adapt to changing economic conditions

December 10, 2012

Grainger’s multichannel model lets customers be served the way they want to be served, according to Court Carruthers, Grainger U.S. president. He was speaking at the $8.1 billion distributor’s recent annual analyst meeting, available at

And it has allowed the distributor to adapt to changing economic conditions, Carruthers said. At the annual meeting, Grainger’s leaders provided an update on Grainger’s growth drivers, homing in on the concept of ...

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