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In The News:

A Growing Competitive Threat

Technology, customer expectations shift market power

June 25, 2016

This article is part of MDM's 2016 Distribution Trends Special Issue.

It used to be that the largest distributors were the biggest threats to small ones. Their ability to outspend other players in technology and growth allowed them to eat up market share across geographies, but new technology and customer expectations have changed the competitive landscape.

This article includes:

  • How technology is growing the reach of smaller distributors
  • Innovative supply chain solutions that grow market share
  • Other strategies distributors are using to gain competitive advantage

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