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Differentiate with Strategic Marketing

Investment in marketing builds competitive advantage

June 25, 2016

This article is part of MDM's 2016 Distribution Trends Special Issue.

Although marketing has grown in importance for distributors over the last year, most don’t realize the crucial role it plays in gaining a competitive advantage.

This article includes:

  • How distributors are using strategic marketing to differentiate
  • Key marketing investments to stay competitive
  • Marketing challenges and tips to overcome them

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