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Distribution Sales & Marketing

Wolseley's Customer Segmentation Strategy

Understanding customer needs can help serve them more profitably.
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MDM Premium Extra: Build an Analytics Culture (Webcast transcript)

To thank you for your business and add value to your MDM Premium subscription, MDM offers bonus content each month exclusively to premium subscribers. This month we feature a transcript of the MDM Webcast ...
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Commentary: The Power of Precision Thinking

Adjust service model to emerge stronger from any economic cycle
Distributors that adjust their service models emerge stronger from any economic cycle. Subscribers should log in below to read this article. Not a subscriber? Subscribe below or learn more. Subscribers also have access to ...
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WinWholesale Changes Name to Winsupply

New name connects companies under cohesive brand.
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Recommended Reading: Measuring the ROI of E-Commerce

Benefits of a comprehensive digital plan range from hard cost savings to revenue gains.
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Recommended Reading: Internships Serve Marketing Purpose

Students who intern with distributors often become brand ambassadors.
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Tip: Include a Feedback Loop to Assess Sales Success

Sales success hinges on establishing a method of evaluating processes.
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MRC Global Rebrands

Primary identity will now be MRC Global brand.
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E-Commerce Investment Pays Off for Airgas

Digital sales up 20 percent during quarter, while overall sales grew only 3 percent.
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Recommended Reading: 3 Tips for Tackling Strategic Pricing

A strategic approach to pricing can have significant impact on profit margins.
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