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Distribution Trends

Tip: Boost Marketing Success with a CMO

Invest in top marketing talent to create strategic marketing direction.
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Commentary: Changing Channels Demand New Models

Market shifts require more than just the “same old, same old”
Distributors and manufacturers trying to address new challenges with the same set of tools that once worked are at risk of eroding profitability and weaker customer relationships. Subscribers should log in below to read ...
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Rethinking Rebates

Shifting market requires new approach to old incentives
Rebates play a critical role for the profitability of many distributors. But as the market changes, some manufacturers are rethinking how they incentivize their distributors. This article examines how rebates have shifted and how ...
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Interline Brands Making In-Store Appearance for Home Depot

Home improvement retailer took further steps toward full integration on Interline into its pro sales.
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Recommended Reading: Is Mobile Right for You?

'Run circles around competition' by offering app or mobile-friendly site.
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Tip: Ask Customers for Feedback to Keep their Business

Increase sales by addressing deficiencies in the shopping and buying experience.
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MDM Extra: 10 M&A Insights

To thank you for your business and add value to your MDM Premium subscription, MDM offers bonus content each month exclusively to premium subscribers. This month we feature comments from a host of distribution ...
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Tip: Give Employees Tools to Improve Negotiation Skills

Ensure your salespeople are equipped to properly handle price negotiations.
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IoT Poised to Alter Supply Chain

Sensors, automated monitoring create opportunities to enhance relationships
Internet of things is a broad term for a network of connected devices that can automatically communicate with one another. The applications of this new technology are still in the early stages for distribution, ...
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Listen to Customers or Lose Them

Customer experience critical in today’s B2B marketplace
Not enough distributors listen to their customers, and this is a problem in the “era of the customer.” With the rise of Amazon and other unknown disruptors possibly on the horizon, B2B companies must ...
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