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Tip: Communicate How Customers – and Employees – Want to Communicate

Tip: Communicate How Customers – and Employees – Want to Communicate

July 12, 2012
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When it comes to social media and other electronic communications, it shouldn’t be a question of ROI, according to Julia Klein, CEO of CH Briggs, recently recognized as an MDM Market Mover. “It’s a question of relevancy.”

According to CH Briggs CIO Scott Withers, customers and vendors want to do business on their terms, and want to interact when, where and how it’s convenient for them. And the same goes for employees. This is especially relevant when looking to hire younger talent.

Wurth North America CEO Robert Stolz tells MDM that the recent college graduate is looking for something different than a generation ago. “You really have to adapt to the culture of the generation that you’re recruiting,” he says. That translates to changing how you allow them to communicate with customers and other employees.

“In a very electronic, very connected age, what do we need to do to attract the best people to work for us?” asks Brad Greene, vice president of human resources and communications for Rexel Holdings USA.

Read more about the challenges distributors are facing in attracting interested workers in the article, Distributors Looking to Hire Face Challenges, in MDM’s 2012 Distribution Trends Report.

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