MDM Premium
Need Help? (888) 742-5060

In The News:

More From Mdm

2012 Market Mover: C.H. Briggs Thinks Differently On ‘Social’

Tip: Communicate How Customers – and Employees – Want to Communicate

July 12, 2012

When it comes to social media and other electronic communications, it shouldn’t be a question of ROI, according to Julia Klein, CEO of CH Briggs, recently recognized as an MDM Market Mover. “It’s a question of relevancy.”

According to CH Briggs CIO Scott Withers, customers and vendors want to do business on their terms, and want to interact when, where and how it’s convenient for them. And the same goes for employees. This is especially relevant when looking to hire younger talent.

Wurth North America CEO Robert Stolz tells MDM that the recent college graduate is looking for something different than a generation ago. “You really have to adapt to the culture of the generation that you’re recruiting,” he says. That translates to changing how you allow them to communicate with customers and other employees.

“In a very electronic, very connected age, what do we need to do to attract the best people to work for us?” asks Brad Greene, vice president of human resources and communications for Rexel Holdings USA.

Read more about the challenges distributors are facing in attracting interested workers in the article, Distributors Looking to Hire Face Challenges, in MDM’s 2012 Distribution Trends Report.

© 2017 Gale Media, Inc.

Please do not reprint MDM's content on your website without MDM's express permission as it is copyrighted material. To gain permission, email us, or call 1-888-742-5060. For information on PDF or print reprints, visit MDM welcomes inbound links from your site. Please cite Modern Distribution Management.

Post a comment to this article

Partner Center