- Top Distributor Lists
- Market Research
- Free E-Newsletter
When it comes to social media and other electronic communications, it shouldn’t be a question of ROI, according to Julia Klein, CEO of CH Briggs, recently recognized as an MDM Market Mover. “It’s a question of relevancy.”
We Deliver Distribution News to Your Inbox
Sign up below to receive MDM Update, your free weekly distribution news update by email.
According to CH Briggs CIO Scott Withers, customers and vendors want to do business on their terms, and want to interact when, where and how it’s convenient for them. And the same goes for employees. This is especially relevant when looking to hire younger talent.
Wurth North America CEO Robert Stolz tells MDM that the recent college graduate is looking for something different than a generation ago. “You really have to adapt to the culture of the generation that you’re recruiting,” he says. That translates to changing how you allow them to communicate with customers and other employees.
“In a very electronic, very connected age, what do we need to do to attract the best people to work for us?” asks Brad Greene, vice president of human resources and communications for Rexel Holdings USA.