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Behind One Distributor's Unique Online Business Model

Behind One Distributor's Unique Online Business Model

September 13, 2011

Information technology has increasingly become a critical strategic weapon in distribution, but distribution executives still are polarized on where and how much to invest. Perhaps the most dramatic example is in the area of e-commerce. Some wholesale distributors are in a wait-and-see mode until their customers provide a clearer direction. Others are pushing hard to develop online marketing, shopping and transaction platforms, even testing specialized sites to reach specific customer segments.

This Thursday I will be hosting a free one-hour webcast that tells the unique story of Zoro Tools, a fast-growing start-up that is entirely an online sales model, no stocked inventory. It is tapping its parent company’s comprehensive inventory, and is taking some innovative approaches to fulfill the increasingly complex requirements for integrating special order and drop ship management.

I urge you to join me this Thursday to learn about Zoro's business model and how it is integrating front- and back-end technology using cloud computing resources. Regardless of your customer segments or markets, I think it will provide some insight into how distributors – large and small – are changing the way they compete for niche customer segments.

Join me for this inside look at how Zoro Tools is changing the playing field on Thursday, Sept. 15 at 1 p.m. ET. Can't make it? Register now and we'll send you a link to the program after the live event.

© 2017 Gale Media, Inc.

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