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Home » Brady Acquires France-based First Aid Products Company

Brady Acquires France-based First Aid Products Company

By    MDM  Staff 
March 31, 2010
More about:  Europe,  Mergers/Acquisitions,  Safety
Securimed had sales of US$12 million in fiscal 2009.
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Brady Corp. (NYSE: BRC), Milwaukee, WI, has acquired Securimed SAS, a direct marketer of first-aid supplies and related products, located in Coudekerque, France. Terms of the transaction were not disclosed.

Securimed sells its products primarily through the internet and via mail order catalogs to administrative and corporate health and safety departments predominantly in France. Sales were approximately US$12 million in fiscal 2009.

"The acquisition of Securimed gives us an opportunity to further grow our direct marketing business in Europe and expand into the safety and first aid market, which has proven resilient to the economic downturn, and where Securimed has a strong brand," said Peter Sephton, president of Brady Europe. "With Securimed we can enhance the offer of workplace safety products through our Seton, Signals and Safetyshop brands in the rest of Europe, further strengthen our position in France, and have access to new customers in markets adjacent to safety identification."

Brady Corp. manufactures products to identify and protect premises, products and people, including high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Brady's fiscal 2009 sales were $1.2 billion.

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