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A
Two-Part Report
on Buying and Marketing Groups
Subscribe today and access MDM's new two-part series on Distribution Buying and Marketing Groups. MDM Premium published "The Evolving Role of Buying Groups" and "Challenges Facing Buying Groups" on Aug. 10 and Aug. 25. Both were researched and written by MDM Editor Lindsay Konzak.
Buying and marketing groups have evolved and continue to work to add value to the channel. But they, like most organizations in this industry, face challenges in a market that is seeing slow sales, cost and margin pressures, and ongoing consolidation.
- Part 1: The Evolving Role
of Buying Groups
This article looks at buying and marketing groups' value propositions and how they have evolved to draw and retain new members. - Part 2: Challenges Facing Buying
Groups
This article looks at challenges that buying groups face and features commentary from a recent MDM survey.
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Want to buy just these articles? Order the report here.
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