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MODERN DISTRIBUTION MANAGEMENT PRESENTS:

Innovation Management for Distributors:
Get Breakthrough Results in 2006

YOUR PRESENTER:

Bruce Merrifield
President, Merrifield Consulting Group

How can you turn the art of innovation into a systematic science to generate new streams of profit? To avoid repeating the past, what experiments will you try in 2006 to stimulate more effective innovation management? For those in independent wholesale distribution channels, the days of making lots of reactive adaptations and adopting industry best practices to stay in the game are over. Strategy as usual will not be effective unless you have innovative capability at the individual and departmental level of your business.

Global 2000 corporations have been aggressively investing in the new, evolving solutions for Innovation Management (IM) with the general goal of making it a core business process similar to ones for financial and human resource management. But the new wave of IM "solutions" have yet to appear on radar screens at most small to mid-sized companies. That's your opportunity to differentiate in increasingly commoditized channels.

AUDIO CONFERENCE AT A GLANCE
DATE: Thursday, January 26, 2006
TIME: 2PM EST; 1PM CST; Noon MST; 11AM PST
PLACE: Your telephone or speakerphone
COST: $199 per dial-in site (unlimited attendance per dial-in site)
TO REGISTER: Click here or call 1-888-742-5060

Our speaker, Bruce Merrifield, arguably the most innovative mind in wholesale distribution, will help you build a platform for innovation management in your company. You will gain a strong knowledge base in this course, plus loads of practical follow-up tools and resources to gain competitive advantage in 2006.

WHEN: Thursday, January 26, 2006 at 2 p.m. EST – 90 minutes

WHERE: In your office. You – and as many colleagues as you wish – are connected through your phone (or speakerphone).

CONTENT: At the end of this course, participants will be able to start the first simple and cheap steps to an IM process:

  • Agree on a definition for "innovation management"
  • Identify and activate your best in-house innovators
  • Target innovative customers and suppliers as critical sources of solutions that have been implemented by and with other innovative firms that they touch
  • Quickly measure for free how effectively the firm is currently and consciously innovating
  • Start changing the culture to support an innovation attitude and more activity by refocusing on one or more good, past objectives that are still not achieved
  • Start some ongoing study on the subject of IM that has evolved light years beyond the ingenuity that founded most companies in mature industries
  • Begin a step-by-step process to raise the company's innovative capacity from an accidental, reactive art aimed at incremental improvements to a more proactive, predictable, profitable process that produces bigger advantages

For one low price—just $199—you and your entire team can take part in this fast-paced, insightful MDM training session. And if you’ve got questions that Bruce Merrifield hasn’t covered during the presentation, you’ll be able to get answers on the spot when we open the phone lines to take your questions.

HOW TO REGISTER

1. Please have your Visa, MasterCard or American Express card ready.

2. Phone: 888-742-5060

REGISTRATION DEADLINE: Registrations accepted until January 26, 2006, 11AM EDT.

REFUNDS: Cancellations before 7PM EST on January 24, 2006, may receive a full refund less a $25 service charge.

You will receive an e-mail confirmation shortly after you complete the registration. You will receive a separate e-mail confirmation of your credit card charges.

Your audio conference registration includes:

  • A site license to attend the conference (invite as many of your key business builders as you can fit around your speakerphone)
  • MDM’s conference manual, which includes the presentation outline and a collection of articles and resource materials created by Bruce Merrifield to start the innovation management process immediately in your company
  • A complete written transcript, emailed to you soon after the conference
  • The opportunity to speak directly with Bruce during the audience Q&A session

What is an audio conference?

It’s much like a large conference call in which you can participate—by calling in questions during audience Q&A. To enter the call, just dial the conference 800-number from your phone, put in your PIN, and you’re connected! Now you can train your entire team for just $199 per dial-in site! (Additional dial-in sites require additional registrations.)

ABOUT THE SPEAKER: D. Bruce Merrifield, Jr. started his strategic consulting and business speaking practice in 1980. Since then he has given countless presentations, which include many repeat assignments, for well over 100 trade associations and many of the world's largest corporations. Bruce has focused historically and most narrowly on how to maximize the effectiveness of independent distribution channels, high performance service management and how electronic commerce will continue to effect distribution channels.

Bruce has been a prolific writer and training products producer. He is the author of the book, "Electronic Commerce for Distribution Channels", which was published by the National Association of Wholesaler-Distributors and sold through two printings. He has had over 90 articles published in countless trade publications; many of these articles are posted at www.merrifield.com. He has also produced a number of training audio and videotape products including the revolutionary "High Performance Distribution Ideas for All" videotape released in November, 2001.

Bruce is the honorary chairman of a national distributor of security hardware. He bought the business in 1983 when it had $7 million in sales and turned it around. Today the company has a current annual sales rate of $130 million with 350 employees.

Gale Media, 2737 Mapleton Street, #201, Boulder, CO 80304 • Phone: 303-443-5060 • Fax: 303-443-5059

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