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The content of this webcast is based on Al Bates' best selling book, Profit Myths in Wholesale Distribution, published by the NAW Institute. Your understanding of the material covered in the webcast will be enhanced if you obtain a copy of Profit Myths for each individual attending this December 4 event. Order the book here.

About the Speaker: Dr. Albert D. Bates, Profit Planning Group
Al Bates, Chairman and President, is the founder of the Profit Planning Group, a research and executive education firm headquartered in Boulder, Colorado. The firm works exclusively in the area of corporate financial planning.
He makes approximately 100 presentations each year on topics such as Improving the Bottom Line, Getting Serious About Profit, Doing More with Less, and Pricing for Profit. He also provides strategic direction for the firm’s investigation into profitability research for over one hundred different trade associations.
He has written extensively in both the professional and trade press, including the Harvard Business Review, the California Management Review and Business Horizons. In addition he writes the quarterly Profit Improvement Reports for the firm’s trade association clients.
Al received his undergraduate degree from the University of Texas at Arlington and his MBA and doctorate from Indiana University. While at Indiana he was one of the first recipients of the Ford Foundation Fellowships in Business Education.
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