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In this podcast, Jonathan Bein, Ph.D., senior partner at Real Results Marketing, provides practical advice for distributors on how to improve their sales and marketing processes. This week's episide features Bein's colleage at Real Results, CFA Rob Kelley.
Bein's executive experience in a wide range of industries has helped him develop a reputation for getting very good things done quickly. He has developed and applied analytic approaches for customer segmentation, positioning and messaging, pricing, and channel strategy for distributors.