How to Lead a Profitability Turnaround with Jonathan Byrnes

Now available on-demand (scroll down to register for access) or order this program on DVD.

MDM and Epicor present a webcast featuring Jonathan L.S. Byrnes, author of Islands of Profit in a Sea of Red Ink. This webcast was Byrnes' first in a four-part quarterly series with MDM in 2011-2012.

Byrnes has found in leading companies that nearly 40 percent of any business in any industry is unprofitable, and 20-30 percent is so profitable it subsidizes the rest of the business. "The basic marching orders to the sales force to maximize revenues aren't right anymore," Byrnes says. "And that has led to this astonishing pattern of profitability."

How can this be fixed? Profitability turnarounds are not particularly difficult, according to Byrnes. With the right information, priorities, processes and compensation, distributors can gain results quickly and institute a culture of profitability throughout their organizations.

"Get past the fallacy that you have to call for a massive reorganization," Byrnes says. "The process of change is much more like deciding to get healthy by eating good food and going to the health club. In a few months you will see an enormous difference. The upside often is a 30+ percent profit increase.”

In this 60-minute webcast, Byrnes addresses how to lead a profitability turnaround, addressing:

• The profitability opportunity you're missing
• Why now?
• Barriers to change (and how to overcome them)
• Four steps to success in profitability turnarounds
• Transformational leadership

 

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Sponsored by:

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Speaker:

Jonathan L.S. Byrnes
Jonathan L.S. Byrnes, author of Islands of Profit in a Sea of Red Ink and Senior Lecturer at MIT, is an acknowledged authority on profitability management. His extensive experience spans virtually every industry, including healthcare, transportation, software, retail, financial services, distribution and others.

At MIT, Dr. Byrnes has taught at the graduate level and in executive programs for 20 years. He has authored more than 100 books, articles, cases, notes and expert submissions. In addition, he wrote a monthly column on managing profitability for Harvard Business School’s Working Knowledge for four years.

He is president of Jonathan Byrnes & Co., a consulting company founded in 1976. In that role he has advised more than 50 major companies, medical institutions and industry associations.

Moderator:

Tom Gale
Publisher of Modern Distribution Management, a specialized information service that provides insight and analysis on trends in wholesale distribution channels. Modern Distribution Management's information services include paid print/online newsletters, industry intelligence e-newsletters, web site, webcasts, book and special reports publishing - all focused on wholesale distribution. Published since 1967, Tom became the second editor of the publication when he purchased it in 1992.