HD Supply Launches Proprietary Brands

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April 17, 2008

HD Supply Launches Proprietary Brands

HD Supply, Atlanta, GA, has launched its two new proprietary brands, Seasons and Brigade. The Seasons brand will be carried on products such as kitchen and bath fixtures and ceiling fans, ultimately used by consumers, while Brigade will be carried on heavy duty products, such as tools and hardware, ultimately used by professional contractors and trades people on the job.

Seasons branded products are positioned in the "better" quality tier; products with elevated features and functionality in the "best" quality tier carry the Seasons Gold brand.

Brigade is used with better quality professional-grade products, and Brigade 5-Star is reserved for best quality products. Currently, Seasons and Brigade branded products are primarily being sold through HD Supply's Facilities Maintenance, Plumbing and White Cap businesses.

HD Supply is a wholesaler-distributor providing a broad range of products and services to professional customers in the infrastructure & energy, maintenance, repair & improvement and specialty construction markets. HD Supply has about 1,000 locations.

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