|
January 10, 2004
Online Auctions Are Here To Stay
Distributors must use counter tactics and focus on renewal strategies to avoid becoming undifferentiated suppliers.
By Adam J. Fein
Online reverse auctions will be an increasingly important tool for customers trying to make more rational sourcing decisions. This article reviews reverse auctions, explains their appeal to customers, and suggests strategies for distributors.
Subscribers: click here for the full story
Non-Subscribers: click here to subscribe
Purchase Entire Issue (PDF Format)
|
