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Copyright © 2008
Gale Media, Inc.
All Rights Reserved.

September 25, 2004


Be a Strategic Seller

Target your customer’s bottom line, not his tool crib

By John F. Monoky, Ph.D.

The role of the distributor salesperson is changing. Keeping your customer’s shelf full is no longer enough. Today’s salesperson must help his customers increase market share, introduce new products and manage resources more efficiently.

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