 |
October 10, 2004
The Reinvention of Reps
Key lessons from the transformation of independent manufacturers’ representatives
By Douglas Chandler
Independent manufacturers’ representative agencies are reinventing themselves in fast-changing markets, with a focus on market data and performance metrics. Lessons learned: Change roles and provide new services, increase professionalism, and find new ways to leverage strengths such as local market knowledge.
Subscribers: click here for the full story
Non-Subscribers: click here to subscribe
Purchase Entire Issue (PDF Format)
|
