 |
November 25, 2004
New Definitions of Partnership
The old manufacturer-distributor relationship stinks!
By Rick Johnson
Manufacturers like big purchase orders, increased sales and market share growth. Distributors like exclusivity, rebates, co-op funding, technical support and innovative, creative manufacturing partners. When both partners get what they want, it’s a match made in heaven, and matches like this do exist. However, many more require constant nurturing. Here are five principles to help reinvent the partnership that yields the most leverage across the supply chain.
Subscribers: click here for the full story
Non-Subscribers: click here to subscribe
Purchase Entire Issue (PDF Format)
|
