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Gale Media, Inc.
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January 25, 2006


The Pricing/Value Equation

Company raises gross margin through disciplined programs

By Anthony Pericle

Editor’s note: This case study is one of several case studies from the book, Price for Success, A Practical Guide for Improving Margins in Wholesale Distribution, a resource guide on pricing for distributors interested in driving higher margins. Please see end of the article for more information.

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