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MDM Special Report: Buying & Marketing Groups Balance Distributor, Supplier Needs
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Details: 9p, 2 articles
Buying and marketing groups have evolved and continue to work to add value to the channel. But they, like most organizations in this industry, face challenges in a market that is seeing slow sales, cost and margin pressures, and ongoing consolidation.
MDM interviewed the leaders and members of buying and marketing groups, surveyed MDM readers on the benefi ts and challenges associated with buying and marketing groups, and spoke with manufacturers about their view of the role these organizations play in today's markets.
This special report is the result of this research. The articles in this report were originally published Aug. 10 and Aug. 25, 2010, in MDM Premium.
This 9-page report includes:
Part 1: The Evolving Role of Buying Groups
This article looks at buying and marketing group value propositions and how they have evolved to draw and retain new members.
Part 2: Challenges Facing Buying Groups
This article examines the challenges that buying and marketing groups face going forward.
Directory of Buying and Marketing Groups
Includes product groups and websites for dozens of buying and marketing groups in distribution.