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MDM Premium: Nov. 10, 2012 - Three Marketing Moves for Growth in 2013
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- 12 pages
- Articles written by editors of Modern Distribution Management based on interviews with industry experts and company executives
- Written to meet your information needs and time constraints: "Well-written, pertinent, no nonsense."- T.P., Atlantic Fasteners
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Table of Contents for Nov. 10, 2012:
- 3 Marketing Moves Distributors Should Make in 2013- Multichannel marketing combined with direct sales provides the greatest impact.
- Commentary: The Ongoing Strength of Manufacturing - While manufacturing has never looked stronger, its structure has changed.
- How to Get Sales Reps to Do What You Want -Segmentation, targeting & positioning key to building effective sales strategy. This is an exclusive summary of a recent MDM Webcast on sales incentive design.
- Distributors Respond to Superstorm Sandy - Companies face supply chain, business interruptions in wake of devastation.
- MDM Quarterly Pricing Trends Report: Third Quarter 2012
- News Digest