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In The News:

Modern Distribution Management

MDM Premium: Sept. 10, 2014

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Sept. 10, 2014 - 2014 State of Distributor Marketing

Volume: 44
Edition: 17
To download this issue in PDF, scroll to the bottom of the Table of Contents, and click on Download This Issue in PDF.


2014 State of Distributor Marketing: Focus Shifts to Digital

Marketing still tactical, rather than strategic, for most distributors
A joint MDM-Real Results Marketing survey revealed that while 80 percent of respondents create an annual marketing plan, for most companies, that plan is largely ignored after its creation. This article examines how distributors across ...
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Commentary: Technology-Driven Value?

It’s easy to say distributors are more than middle men in the sales process. They are there to provide product when customers want it, where customers want it and how customers want it, right? But ...
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Disasters Can – and Will – Happen

Emergency planning starts with accepting the reality of potential disasters
Disasters touch every sector of the industrial distribution industry every year, costing millions, destroying businesses and affecting the supply chain. Incorporating an emergency preparedness plan can greatly influence the outcome of a disaster, as can ...
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Sidebar: 3 Steps to Initiate an Emergency Preparedness Plan

Tips from Lucien Canton, certified emergency manager
This is a sidebar to this issue's article on disaster preparedness and recovery. To read the full series from MDM on private label in wholesale distribution, click here. Not a subscriber? Click here to learn ...
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MDM News Digest 4417

News briefs from August 26-September 10
News briefs from August 26-September 10.
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Download this Issue in PDF: September 10, 2014

This is the PDF of this issue of Modern Distribution Management. Table of Contents: 2014 State of Distributor Marketing: Marketing Shifts to Digital Commentary: Technology-Driven Value? Disasters Can – and Will – Happen Sidebar: 3 ...
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