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Growth Planning. It's the key to survival for small and mid-size manufacturers. Mike Collins' hard-working,
clear-headed and slightly revolutionary book shows you the road to success in the 21st Century for today's manufacturing
company.
Table of Contents:
Ch. 1: Introduction - Success Through Transformation
Ch. 2: Finding New Customers and Markets
Ch. 3: Developing New Products: Transformation Through Innovation
Ch. 4: Selecting the Best Industrial Distribution Channels
Ch. 5: Adding Specialized Services
Ch. 6: Changing the Organization to Compete
Ch. 7: Cost Reduction and Continuous Improvement
Ch. 8: Workforce Education and Training
Ch. 9: Developing a Growth Plan or Turnaround Plan
Ch. 10: Conclusions - We Can Compete
Here's what manufacturing executives and marketers have to say about Saving American Manufacturing:
"Without question, this is the finest book ever written for small and medium-sized manufacturers. It will remain the authoritative work on the subject for years to come." - Yurij Wowczuk, VP Sexton Can, Division ITW
"Mike Collins has it right. His 'how tos' and real-life methods are must-read and do for small and medium-sized manufacturers. (It's) a hands-on recipe for turnarounds and developing profitable growth strategies." - Charles France, manager of Strategic Services, Enterprise Innovation Institute
"Bookstores have shelves full of business books with catchy titles. What they lack is an answer to the most important question: 'What can I do today to be in business 10 years from now in the face of crushing competition?' Collins has finally written a book that gives you practical direction on how to get started facing a global economy." - Richard Armstrong, general manager, Columbia Machine
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