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We have more ways to communicate with each other today than we ever have in the past. Phone, email, text, even the archaic fax machine: we can connect with one another on a nearly constant basis.
But these are just tools for communication; effective communication requires knowing how and when to use those tools correctly. By now, you should be familiar with spam email, an example of incorrect usage of the tool. "Email does not Spam people; people Spam people," wrote MDM Publisher Tom Gale in "Email as a Marketing Weapon."
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Spam isn't the only problem.
"In today’s digital world there are a lot more ways to communicate with customers but some modes of communication aren’t appropriate for certain situations," wrote Jim Sobeck, president and CEO of New South Construction Supply, West Columbia, SC, in his "Biz 101" blog.
Email shouldn't replace encounters that should take place face-to-face, such as closing a "big deal" or delivering bad news, Sobeck says. And while text messaging may be good for sharing routine information or updates quickly, it may not be appropriate to use for negotiations.
There are times when being connected 24/7 may be detrimental, as well. Constantly checking messages and emails between sales calls takes away from the time salespeople formerly used for prepping for the next call. (Read "Use 'Smart' Phones in Smart Ways")
And checking your email and texts in the middle of a meeting is downright rude.
Technology is a great tool; don't let it get in the way of doing business.
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| Digital Strategy Manager | Border States Electric | Fargo North Dakota |
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