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Day: October 25, 2011

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The State of e-Commerce in Distribution

For the vast majority of distributors, e-commerce is still in its infancy. A joint MDM survey with Real Results Marketing revealed that more than 40 percent of distributors have no revenue from e-commerce and 25 percent have less than 5 percent. Nearly 10 percent have no plans to ever enable e-commerce. This article examines these results and issues distributors need to address to grow revenue from e-commerce.

More than 40 percent of distributors in a recent survey by Real Results Marketing and Modern Distribution Management reported no revenue from e-commerce. A quarter of respondents have less than 5 percent, as shown in Figure 1. Nearly 10 percent have no plans to ever enable e-commerce.

Still, half of the distributors without e-commerce-enabled websites are implementing them now or have plans...

Not a subscriber? This report is now available in the MDM Store as a downloadable pdf. The report includes The State of Distributor Catalog Marketing, The State of E-Commerce in Distribution, and E-Commerce and Catalogs: Fast Friends. Learn more or download now.

Emerging Technologies Series: E-Commerce Evolves for Distributors

This is the fifth and final article in MDM’s Emerging Technologies Series. This article examines trends in e-commerce and how distributors are approaching the challenges associated with implementing an effective e-commerce strategy.

Often when e-commerce is mentioned, Amazon.com comes to mind. And while that model is extremely successful in the business-to-consumer market, it’s a stretch for some to see how that model...

3Q MDM-Baird Benchmarking Survey: Signs of Uncertainty

Robert W. Baird & Co., in partnership with Modern Distribution Management, conducted a survey of nearly 500 distributors and manufacturers to gauge business trends and the outlook for the distribution industry in diverse sectors. Here is a summary of third-quarter results.

On average, respondents to the latest quarterly MDM/Baird survey said third-quarter revenues were up 8.9 percent year-over-year. In the second-quarter survey, respondents indicated...