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Articles in this report include:
1. 2014 State of E-Commerce in Distribution: The Maturing E-Commerce Channel
By: Jonathan Bein, Ph.D.
The third annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:
- E-commerce revenue as a percent of overall revenue is rising relative to last year’s survey.
- The primary objectives among distributors for e-commerce remain acquiring new customers, growing wallet share with existing customers and improving website usability.
- Mobile deployments are growing rapidly.
This article examines the results of the 2014 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2 will look at best practices for distributor e-commerce marketing, data management and operations.
2. The Multichannel Factor
The third annual MDM distribution e-commerce survey found that distributors’ e-commerce revenue as a percent of overall revenue is rising. But while distributors are increasingly using multiple vehicles to drive demand online, they have not yet effectively integrated tools such as marketing automation and paid search into their efforts. This article looks at how distributors approach demand generation online and ways they can improve the weakest links, as revealed by the survey.