April 10, 2015

Because of its manufacturing strength, proximity to the U.S. and increasing acceptance of the distribution channel, Mexico has become an attractive market for distributors looking to expand internationally. Despite these compelling reasons, companies must be strategic when they head south of the border.

This article includes:

Benefits of expanding in Mexico
Opportunities for distributors
Negative aspects of doing business in Mexico

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Market Analysis: Power Tools Consumption in North America

Leave a Comment / Research & Analytics, Economic Trends / MDM Staff

The MDM Market Analysis, based on data from MDM Analytics, includes consumption of power tools products by end user in the U.S., Canada and Mexico, plus the top end users by 6-digit NAICS.

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2015 State of E-Commerce in Distribution: E-Commerce on Path to Maturity

Leave a Comment / Technology, Strategy, eCommerce / Dean Mueller

The fourth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:

The percentage of companies with at least 10 percent of their total revenue from e-commerce grew 14 percent in 2014 from 2013.
Barriers to entry for deploying an e-commerce site have dropped significantly, allowing many more mid-market and small distributors to sell online.
The primary objectives among distributors for e-commerce remain acquiring new customers, enhancing their company brands and improving the user experience.
Distributor satisfaction with mobile enablement on their e-commerce site and mobile applications increased in 2014 from 2013, while satisfaction with mobile optimized websites remained the same.

This article examines the results of the 2015 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2 will look at best practices for distributor-integrated marketing approaches to support electronic shopping and buying.

This article includes: