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Day: November 10, 2015

2015 State of Distributor Marketing: Effective Strategy Solves Challenges

A joint MDM-Real Results Marketing survey revealed that while many distributors do not view marketing planning and strategy as a challenge, a plan would eliminate a host of other marketing challenges they face. This article examines how distributors across sectors approach marketing and what they consider the most effective channels.

This article includes:

  • Distributor marketing challenges
  • Commonly used marketing vehicles and channels
  • How distributors manage pricing

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • The ROI Case for B2B E-Commerce
  • MDM-Baird Distribution Survey: Grinding to a Halt
  • Rebranding Road Map

Download this Issue in PDF: November 10, 2015

This is the PDF of this issue of Modern Distribution Management.

Table of Contents:

  • 2015 State of Distributor Marketing: Effective Strategy Solves Challenges
  • Commentary: Separating True Signals from Noise
  • PTDA Summit Inspires, Motivates, Leads
  • Market Analysis: Safety Products Consumption in the United States
  • News Digest

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Market Analysis: Safety Products Consumption in the United States

The MDM Market Analysis, based on data from MDM Analytics, includes consumption of safety products by end user in the U.S., plus the top end users by 6-digit NAICS.

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • MDM Pricing Trends Report: Third Quarter 2015
  • Market Analysis: Machine Tool Accessories Consumption in the United States
  • Third Quarter 2015 Financial Metrics & Trading Multiples

PTDA Summit Inspires, Motivates, Leads

The Power Transmission Distributors Associations 2015 Industry Summit featured three keynote speakers sharing their experiences around inspiration, motivation and leadership.

This article includes:

  • How to embrace limitations
  • 5 Ways to differentiate
  • How to ask the right technology questions

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Tackling the Profitability Yo-Yo
  • Industry 4.0: Technology-Driven Change
  • Rebranding Road Map