2018 - Page 61 of 63 - Modern Distribution Management

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2018

ROI from CRM Remains Elusive

In October 2017, we surveyed MDM readers about how they use or plan to use CRM. This article looks at the strategies employed by companies that reported ROI with those that didnt to uncover best practices that lead to success, as well as common problem areas that may sabotage initiatives.This article includes:

  • Thinking beyond outside sales
  • Why outside sales buy-in is critical
  • Prioritizing features that fill gaps

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
  • Distributors Up Search Marketing Efforts
  • Amazon Business: The Burning E-Platform

ROI from CRM Remains Elusive Read More »

Distributors Lack Marketing Differentiation

Part 2 of the 2017 State of Distributor Marketing examines how distributors perceive the features and benefits they offer customers.This article includes:

  • What features are important?
  • Benefits centered on helping customers
  • How are companies performing?

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
  • Distributors Up Search Marketing Efforts
  • Amazon Business: The Burning E-Platform

Distributors Lack Marketing Differentiation Read More »

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