Winsupply's New Chapter - Modern Distribution Management

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Winsupply’s New Chapter

Fresh off rebrand, distributor continues to script success story.

Winsupply might be celebrating its 60th anniversary this year, but the Dayton, OH-based distributor isn't stuck in the past, according to President and CFO Roland Gordon and CMO Steve Edwards in MDM Interview: Winsupply’s Winning Formula.

With a new name – it rebranded from WinWholesale last year – and a new approach to recruiting and retaining talent, the company is on pace this year to reach the $3 billion mark in sales.

"The first quarter was very, very encouraging. We’re hoping to reach that goal," Gordon said. "The previous year was our best year ever, so we’re really excited about the future. We can’t predict the last half of the year, but the first quarter went extremely well for us."

Last year's revenue of $2.7 billion placed Winsupply at No. 10 on MDM's Top 40 Industrial Distributors list and No. 4 on the Top 10 HVACR & Plumbing Distributors list.

The company's geographic and product balance has proven beneficial amid softer end markets, but so has staying true to its original mission of rewarding employees who do well with an uncapped profit sharing program and giving local presidents autonomy to run their own branches.

Mixing the foundation of a solid business model with an eye toward the future has Winsupply squarely focused on continuing to grow while also creating – as the company prides itself on – more millionaires.

"It’s appropriate to look back and say, 'What an incredible history and thank you to all of those who have contributed to six decades of success,'" Edwards said, "but it’s imperative to look forward and work on creating the next 60 years of success for Winsupply."

Read more about how Winsupply has navigated the past six decades and what it has in store moving forward in MDM Interview: Winsupply’s Winning Formula.

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