What if you treated customers “in real life” like you treat them online? In this video, we take a satirical look at how the online experience would transfer to “real life.”

At B2X Partners, we refer to distributor e-commerce sites as their “DigitalBranch” – an addition to brick-and-mortar branches. Where brick and mortars excel is in customer service, product knowledge and personalized care. Online, this doesn’t always translate as well. This video shows what it might feel like if coming to your brick-and-mortar branch matched the website experience.

B2B eCommerce in Real Life from Justin King

With almost 20 years working in e-commerce, Justin King has been on the forefront of the growth and trends in B2B eCommerce. Justin is a Partner at B2X Partners and the founder of eCommerceandB2B.com and works with customers to help them understand and build eCommerce strategies that are visionary, tactical and have a meaningful business impact.  In addition to strategy and execution, Justin is a leading speaker on B2B Customer Experience and eCommerce.  Follow Justin on Twitter @justin_king or connect at ecommerceandb2b.com and b2xpartners.com.