If you don’t have a great online experience for your customers, you probably hear it from them and some of your own employees all the time: Why can’t we have a great website like everyone else does?
Creating a dynamic online presence is hard, but it's essential in the age of Amazon. Your customers expect to get some kind of value from you online – whether it’s purchasing the products you sell, managing their accounts or looking up technical or other information.
Though you’ll never “out-Amazon Amazon,” this video summarizes why implementing strong online and offline capabilities is essential to differentiating from online-only sellers.
Read more about the threats that Amazon poses and where you should – and shouldn’t – try to compete in Amazon’s Prime Target: Your Business, the first installment of my three-part series on distribution's omnichannel future.