Executive summary: In business, we are dependent on the "waves" if we depend only on the economy, or the health of a single market segment like the languishing industrial market. Like expectant surfers, most businesses are reactive. They stick to a couple of beaches, and hope for the best. But, if the waves aren't coming to us, we've got to be more focused and productive at spotting and developing them.
No More "Endless Summer"
Some of you may remember the movie The Endless Summer, which featured surfers that traveled the globe following the best surfing conditions. Whether you remember or not, there's a point to be made.
Are we like disappointed surfers?
When the surfers in the movie got to their destinations, the waves weren't ...